New visual identity for the M&P Group

Maurel & Prom unveils its new visual identity, reflecting the Group's evolution and dynamism.

The new, more contemporary logo underlines Maurel & Prom's agility and solidity. It also symbolises the Group's projection into the future, committed to sustainable growth projects and involved in the challenges and issues facing its industry.

Olivier de Langavant, Chief Executive Officer of M&P, said:

‘The development of our Group, our growth projects and the energy of our teams needed to be expressed in a new visual identity. We opted for a more fluid logo, conceived as a signature or ideogram. Our initials form a unified, progressive and moving shape, just like our Group. This logo embodies our ability and desire to drive forward new projects and successes.’

Designed by the independent agency Okó, the new logo is accompanied by a new graphic charter and will be used by all the Group's subsidiaries in Angola, Colombia, Gabon, Italy, Tanzania and Venezuela.